A partnership can be a powerful thing, especially when it's forged and strategically leveraged between two like-minded businesses. Think: co-branded products, shared events and highly collaborative social media campaigns.
In fact, partnerships can serve as a smart solution for many of the obstacles that small business struggle to overcome, from reaching an entirely new audience to offering even more — and sometimes unexpected — value to existing customers.
Thinking about connecting with a small business that complements your own? Use this guide to discover how some of the most profitable business partnerships are cultivated, starting with pinpointing the perfect partner.