Black Friday and Cyber Monday might make you think of lining up at malls and surfing for online deals. And for good reason: Last year, more than 165 million people spent this shopping-focused time hunting for holiday bargains.
But the short holiday season this year makes the long mega-shopping weekend a smart time to get a jump on your entire business holiday to-do list. Use this super-shopping period to get deals on your business holiday cards, party invitations and customer gifts. With holiday party time fast approaching, also use this weekend to finalize your business holiday bash.
Make the absolute best use of this important holiday planning weekend for your business needs with these tips.
Work the system
Deals abound over Black Friday weekend, so visit the sites of your business's go-to retailers, or sign up for emails and text alerts for when deals drop. Keep in mind that phone apps often provide extra savings, and stores' social media accounts announce sales too. Take a comprehensive approach to snagging deals, and be sure to shop for everything from invitations and festive banners for your holiday party to gifts and cards to thank your staff and customers for a great year.
Prepare
Even if you’re the boss, other people on your team are likely involved in preparing for holiday purchases and festivities. Be ready to nab Black Friday and Cyber Monday savings by making team decisions and gathering information so you’re ready to shop. Huddle before the holiday weekend hits to gain agreement on the holiday card and gift, then gather any addresses that you need for the recipient list. Likewise, work out the details of your work holiday celebration — time, place and theme — so you can order invitations and festive decorations.
Take your time
One of the benefits of skipping the mall mayhem and focusing on your important business holiday projects is you can use the time to make this year’s holiday celebrations special. Create a card that’s uniquely yours by uploading your own card design or starting with a card template that truly reflects your company. Make a festive splash with of-the-moment foil accents that convey your business is plugged in. Print it on premium paper, and use same-day printing for quick turnaround. For your business holiday party or retail store, consider custom banners and signs in the spirit of the season.
Remember that time flies
If you think you have plenty of time to get ready for the holidays, think again. Thanksgiving falls a week later than usual this year, which means the holiday season will be a whirlwind. Getting your company gifts and cards in the mail usually takes more effort than expected, so now is the time to take action.
Gather supplies you’ll need for shipping — tape, boxes, paper and the like. Or, if you prefer, look for companies that can package and ship for you. Some companies have extended shipping hours during the holiday season, so seek out a place that can accommodate your business schedule.
Visit a Staples store to see how our experienced print and marketing associates can help your business find, buy and ship your holiday cheer this year.
