Three Ways to Promote Yourself as a Holiday Destination This Year

How the right print materials can help boost business during the holidays.

You’ve worked hard all year. Now it’s time to finish strong with a successful holiday season. About 60% of businesses see sales spike in the fourth quarter, but how can you be sure to capture your share of the holiday bounty?

One way is with printed materials — loyalty cards, invites, cards, flyers, banners, posters and more — to boost sales. You might only need to revamp existing materials or quickly create a few new items. Either way, you can build holiday momentum by:


1. Communicating your holiday cheer

Sidewalk signs promoting extended holiday hours, banners guaranteeing holiday delivery service and signs offering gift wrapping make your business a seasonal destination. Once customers arrive, promotional wall and floor decals — perhaps about your winning collection of gifts for a holiday work party — reinforce that they’re in the right place. Reach out to an even-greater universe of potential buyers by using direct mail to invite people to a trunk show or open house.

Don’t forget to showcase your seasonal activities for loyal customers too. Send them invitations for first dibs on hard-to-find items; create fancy, foil greeting cards with a handwritten message; or craft signage that tells them about the holiday extras available to loyal shoppers.  

2. Encouraging sales

Research shows that promotions nudge 82% of holiday shoppers to make a purchase — particularly if they include discounts, free shipping or gifts. Use banners and flyers to promote a holiday special for your most-popular items. Highlight shipping specials or time-sensitive offers for freebies with in-store signage that will help to close deals on the spot. Create menu inserts and tabletop displays to promote gift certificate offers and prix-fixe holiday menus. If you run a service business, consider a postcard promotion promising savings or a free gift to anyone who books with you by year’s end.

Decorate display cases and racks with festive signs that provide gifts ideas for hard-to-buy-for relatives and teachers. Create signage and flyers for Small Business Saturday, Black Friday and Cyber Monday to promote one-day bargains that will bring people back in.

3. Sprucing up

Ask yourself if your existing signage, banners, flyers and other print materials might need an update before this all-important, hectic season. One easy update is to swap out old images for new, high-quality photos or art. You can also consider creating a rubber stamp to apply your logo, address or website to your paper shopping bags, or create your next batch of plastic or tote bags with your company logo.

Gift certificates are a huge holiday seller, so freshen yours up with non-denominational holiday decorations. A wrapped gift is a draw during the holidays when time is tight, so consider new ribbon, stamps or stickers to make your gift wrapping spectacular.

Remember: Your print and marketing partner can help you make the most of the holiday season. And when you need the job done quickly, turn to Staples Same Day Print & Marketing Services. Place your order by 2 p.m. and pick up select materials the same day.