Building Your Business

Growing a small business brings challenges and rewards. Explore the topics below to become a business-building expert.

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Why Live Streaming Is so Effective for Small Businesses

Live streaming on social media can be a highly effective way for small businesses to get a wider audience. Here are three reasons why.

A Brand Consistency Roadmap for Small Businesses

Create a style guide so your visuals and written content match your brand.

How to Assess and Improve the ROI of Your Loyalty Program

A rewards program can be a powerful tool, but how do you determine whether you're getting the best possible ROI?

Marketing Refresh: 3 Strategic Business Plan Tips

Lay a strong foundation by developing your business plan.

Balancing "The Customer is Always Right" with Your Company Policies

Every business needs rational policies, but they also want to live by the motto "the customer is always right." Here's how to balance the two.

Want to Improve Customer Retention? Talk to the Ones Who Got Away

Customer communication is the crux of different strategies for customer retention and to win back business from those who have left.

The Perfect Handwritten Thank-You Note in 6 Steps

A handwritten thank-you note not only conveys gratitude to your customers, but also leaves a lasting impression and helps build a thoughtful relationship.

6 Print Terms All Office Managers Need to Know

Knowing the right printing terms will help make better, more informed decisions.