Building Your Business

Growing a small business brings challenges and rewards. Explore the topics below to become a business-building expert.


A Loyalty Program Can Benefit Every Small Business -- Here's How

Attract and retain small business customers with punch cards and loyalty apps.

4 Ways to Influence Purchase Decisions Through Social Media

Use social media to engage prospective customers with content they care about.

How Color Psychology Can Grow Sales

Color psychology impacts what we buy and why. Check out these tips for selecting the right color for your brand.

Understanding Paper Differences Saves You Time and Money

Understanding paper differences will help you make the best choice for the type of document you want to print, copy or scan.

4 E-commerce Tips to Expand Your Business Online

Before you start selling your products online, here are four e-commerce tips to help you get ready.

How to Treat All Customers Like Your First Five

The secret to strong customer retention? It's simpler than you might think. Here's how to make every customer feel valued on your small business journey.

5 Tips to Elevate Your Email Marketing Strategy

Email marketing has been around for decades, but it pays to stay on top of best practices.

How to Plan a Successful Special Event

Supercharge your small business and help kick-start sales with a special event.