Building Your Business

Growing a small business brings challenges and rewards. Explore the topics below to become a business-building expert.


4 Ways Customized Gifts Engage Customers

Here's what to consider when choosing gifts for customers.

4 In-Store Marketing Strategies That Boost Customer Conversion

Implement these strategies today to entice customers.

A Loyalty Program Can Benefit Every Small Business -- Here's How

Attract and retain small business customers with punch cards and loyalty apps.

4 Ways to Influence Purchase Decisions Through Social Media

Use social media to engage prospective customers with content they care about.

How Color Psychology Can Grow Sales

Color psychology impacts what we buy and why. Check out these tips for selecting the right color for your brand.

4 E-commerce Tips to Expand Your Business Online

Before you start selling your products online, here are four e-commerce tips to help you get ready.

How to Use Your Customers as Micro-Influencers

Learn how micro-influencers can help you grow your small business efficiently and authentically through proven tactics and relevant case studies.

How to Treat All Customers Like Your First Five

The secret to strong customer retention? It's simpler than you might think. Here's how to make every customer feel valued on your small business journey.