As social media plays an increasingly important role in the purchasing decisions of consumers, distinguishing your business from the noise created by others is essential for effective outreach. Micro-influencer marketing is a great opportunity for any company to build a genuine sense of brand affinity within saturated channels.
Not only is finding the right partner important, but understanding which tactics to implement with your micro-influencers is a key determinate in the effectiveness of your relationship. Plus, use these recent case studies to identify why micro-influencer marketing worked for these brands and what aspects could be applied to your own business.
