According to Hackett Group data, 62% of procurement organizations are currently conducting a brand transformation to raise awareness of their crucial role within the enterprise and with suppliers. Successful approaches to branding incorporate understanding the needs and expectations of stakeholders, developing the elements of the brand identity, communicating the message in ways tailored to different audiences, and keeping stakeholders engaged in
the process and after the brand launch.
Read this exclusive white paper from the Hackett Group to gain best practices on how to brand your procurement organization as a trusted business advisor.
Topics covered include:
- Basics of branding
- Creating marketing communications
- Facilitating a deeper partnership with orgnaizations
- Advice to gaining buy-in