Creative thinking is crucial to business success and employee satisfaction, but too many organizations are stifling it.
Developing a creative culture requires infusing creativity into the collective consciousness in a way that energizes employees, says David Owens, Ph.D., professor for the practice of management and innovation at Vanderbilt University and author of “Creative People Must Be Stopped: 6 Ways We Kill Innovation (Without Even Trying).”
“People want change, people want novelty, people want to solve problems and be playful. People want to feel their contribution is meaningful,” he says.
See how to boost creative energy in your organization.