TRANSCRIPT:
00:06 When I've studied fear I basically found
00:09 that most people think of the fight or flight response and so
00:12 you would either freeze or you would try to attack the thing
00:15 that you are afraid of. But I found in some of my research
00:17 that there's a third response to fear. You don't have to flee.
00:21 You don't have to attack you could actually say that's a
00:23 reason to create. And the kind of fear that leads people to be
00:27 creative is usually the fear that they didn't try and it's
00:31 pretty common for most of us when we Fast forward our careers
00:35 to look back and say you know, I don't want to be the person who
00:38 wondered what would have happened if I gave a new idea
00:40 shot. Whether that's starting a company as an entrepreneur
00:44 whether it's speaking up with a bold suggestion to my boss and
00:47 so I think when you do feel that fear you could say look. Yeah,
00:51 I'm afraid of looking stupid and it could be afraid of failing
00:55 but. It's even more powerful to remember that, you could
00:57 also be afraid of failing to try and that fear is what
01:00 often propels us to innovate.