Building Your Business

Growing a small business brings challenges and rewards. Explore the topics below to become a business-building expert.


How to Conduct Market Research Through Focus Groups

Learning how to conduct market research can help you grow your business. Here's what you need to know about focus groups.

Small Business Week: 5 Ways to Celebrate

National Small Business Week is closer than you think! Here are five ways to market your business and take part.

Brand Strategies: 5 Ideas for Innovative Print Marketing

Cutting-edge printing techniques can make a big impact on your marketing.

7 Press Coverage Strategies for Small Business

Press coverage strategies can introduce your brand to thousands of potential customers in an unbiased way. Here are seven tips to help your small business make headlines.

How to Diversify Client Relations to Reduce Risk in Your Business

Learning how to diversify your customer base and client relations is a must if you want to reduce risk in your business.

Digital and Print: A More Effective Marketing Mix

Why print marketing should support your digital efforts.

The 5 Features of a Cutting-Edge Print Provider

Here's what you should expect from your print services provider.

Why Direct Mail Marketing Works (and How to Do It Well)

A step-by-step guide to executing a top-notch direct mail campaign.